Users want to ask questions in their own language, and have bots help them. A statement that sounds as straight-forward as “My login isn’t working! I haven’t been able to log into your on-line billing system” might sound straight forward to us, but to a bot, there’s a lot it needs to understand. Watson Conversation Services has learned from Wikipedia, and along with its deep learning techniques, it’s able to work out what the user is asking.
IBM estimates that 265 billion customer support tickets and calls are made globally every year, resulting in $1.3 trillion in customer service costs. IBM also referenced a Chatbots Magazine figure purporting that implementing customer service AI solutions, such as chatbots, into service workflows can reduce a business’ spend on customer service by 30 percent.
Respect the conversational UI. The full interaction should take place natively within the app. The goal is to recognize the user's intent and provide the right content with minimum user input. Every question asked should bring the user closer to the answer they want. If you need so much information that you're playing a game of 20 Questions, then switch to a form and deliver the content another way.
Want to initiate the conversation with customers from your Facebook page rather than wait for them to come to you? Facebook lets you do that. You can load email addresses and phone numbers from your subscriber list into custom Facebook audiences. To discourage spam, Facebook charges a fee to use this service. You can then send a message directly from your page to the audience you created.
One pertinent field of AI research is natural language processing. Usually, weak AI fields employ specialized software or programming languages created specifically for the narrow function required. For example, A.L.I.C.E. utilises a markup language called AIML, which is specific to its function as a conversational agent, and has since been adopted by various other developers of, so called, Alicebots. Nevertheless, A.L.I.C.E. is still purely based on pattern matching techniques without any reasoning capabilities, the same technique ELIZA was using back in 1966. This is not strong AI, which would require sapience and logical reasoning abilities.
Back to our earlier example, if a bot doesn’t know the word trousers and a user corrects the input to pants, the bot will remember the connection between those two words in the future. The more words and connections that a bot is exposed to, the smarter it gets. This process is similar to that of human learning. Our capacity for memory and synthesis is part of what makes us unique, and we’re teaching our best tricks to bots.
[In] artificial intelligence ... machines are made to behave in wondrous ways, often sufficient to dazzle even the most experienced observer. But once a particular program is unmasked, once its inner workings are explained ... its magic crumbles away; it stands revealed as a mere collection of procedures ... The observer says to himself "I could have written that". With that thought he moves the program in question from the shelf marked "intelligent", to that reserved for curios ... The object of this paper is to cause just such a re-evaluation of the program about to be "explained". Few programs ever needed it more.[8]
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